Last Updated: October 15, 2024

Nova values your privacy and is committed to providing a secure customer experience. This Privacy Notice outlines the types of
data we collect when you use our products and services, as well as how we use and manage this data. Additionally, we will inform
you where to access further details on how your personal information is handled and the rights you have regarding it.

When you use Nova services, we may collect your personal data solely to provide the service you have requested. This data is used exclusively for that purpose and nothing more. Nova does not share, disclose, or sell your data to any third party unless required by law. Some data may be utilized in research and development to enhance our services, but in these instances, all identifiable information is minimized as much as possible.

Any data transfers occur only to support service provision. Your data is not disclosed to or shared with third parties, remaining under Nova's control and your ownership.

When you create a user account for Nova services, we request personal information such as your name, email address, gender, and age. This information helps us provide you with a tailored experience, such as using your age to deliver more precise calculations like heart rate warning values. Providing inaccurate information regarding your age, gender, height, or weight may result in incorrect calculations, so we rely on the accuracy of the information you provide.

We may collect data when you make purchases from our online store, use Nova services, or contact Customer Care. Information gathered during your use of Nova products or services may be combined with other personal data collected for the same purpose. However, data collected for different purposes will not be combined. We may also use your personal information to ensure the safety and proper functioning of Nova products, verify your identity, and investigate fraudulent activities or misuse. Additionally, your information may be processed as part of our research and development efforts as we strive to introduce new features and improve existing ones.

Most of Nova's services are driven by data collected from our products, and some of this data (such as heart rate data) is considered sensitive. We will always seek your explicit consent before collecting or processing such data. This permission is requested separately for each service that requires the handling of sensitive data. The type of sensitive data processed depends on the specific service you use and the device you own, as each service and device may have varying features and track different metrics.

We strive to maintain an accurate and current database, routinely deleting outdated and unnecessary personal information. Your data is stored only as long as needed to fulfill the purpose for which it was collected or as required by law. Most of Nova's services allow you to manage your personal information directly, and we recommend that you periodically review and update your details as needed. You are responsible for ensuring the accuracy of the information you provide.

You have the right to access your personal information at any time. In most cases, this information is directly accessible within the services, and our Customer Care team is available to assist you in obtaining a copy of your data if needed. You are entitled to know what personal information has been collected, how it is used, and whether it has been disclosed to any third parties. To verify your identity, we may request additional information to process such requests.

Nova processes personal information when it is based on a legitimate interest, which may include activities related to research and development, as we constantly seek to improve our services. You have the right to object to the processing of your personal information for these purposes.

You can always choose to opt out of direct marketing. If you have previously consented to receive marketing communications from Nova, you can unsubscribe at any time by following the instructions provided in each email. If you have a user account, you can also manage these settings directly through our services. Nova does not share or sell mailing lists to third parties for promotional purposes. Essential service-related emails (e.g., purchase confirmations or notifications about updates to our Privacy Notice or Terms of Use) do not include an option to unsubscribe, as they are necessary to deliver the requested services.

In some cases, we may ask for your consent when required to provide a service. You can withdraw your consent at any time, though doing so may limit our ability to continue offering that service. Please note that the right to data portability applies only to the data you have provided and not to processed data derived through Nova's algorithms.
You also have the option to request the transfer of your personal data to a third party. Nova is not responsible for the receiving party's ability to process the transferred data in its given format.

Nova utilizes web and mobile tracking technologies as well as targeted advertising. When you visit sites under the novaring.com domain, you will be prompted to provide consent for cookies and other tracking methods. If you consent, these methods will be employed to gather device and network information, track your interactions with our services, and potentially deliver targeted advertisements on our sites or through our advertising partners. We also use analytics data to enhance and optimize our services. You can find further details in Nova's Cookie Policy.

To safeguard against misuse, Nova uses Google reCaptcha based on legitimate interest for service security. ReCaptcha's API transmits hardware and software data, including device and application information, to Google for analysis. Google then uses this information to combat spam and abuse. You can read more in Google's privacy policy.

Certain internet browsers offer a "Do Not Track" feature that signals a preference to avoid being tracked. While Nova services do not respond to "Do Not Track" signals, visitors to our site can always opt out of accepting any cookies during their visit.

When you subscribe to Nova's newsletter or register for Nova services, we request your consent to receive marketing communications. By giving your consent, you may receive marketing content such as newsletters, updates about new products and services, or targeted advertisements via social media. Additionally, your data may be used to include you in custom audiences on platforms like Facebook or to send you targeted NPS (Net Promoter Score) surveys and related marketing materials. Some communications may be tailored based on user preferences such as sport type or device usage, and others may be targeted geographically.

You can withdraw your consent for marketing at any time through the marketing messages you receive or directly via Nova services. Upon withdrawal, your name will be removed from all Nova marketing lists.

Nova does not sell or share customer data with any third parties for marketing purposes.

At Nova, research is essential to developing advanced technologies, products, and services. Our in-house Research Center includes experts in biosignal technology, physiology, sports training, health, and data science who conduct cutting-edge studies on wearable technology, sports performance, physical activity, and sleep.

Nova continuously conducts internal research to improve and develop new products and services. This includes creating and testing algorithms and using aggregated customer data to identify potential anomalies or device issues. These findings are used solely for internal development and are not shared or published externally.

Some research is conducted in collaboration with third-party partners to produce scientific publications. These collaborations follow strict research protocols and ethical guidelines. No customer data is shared with external partners; all data is processed by Nova's research team. If personal data is required for a study, explicit informed consent will be requested from the participants.

Marketing research is conducted to better understand user groups, how devices are used, and what new features or improvements users may desire. This data is sourced from users who have consented to receive marketing content. Marketing research insights (e.g., trends in customer behavior, popular sports) may inform social media content, such as Nova blog posts. To ensure top-tier service and device development, customer data used for research is anonymized to the greatest extent possible.

To deliver optimal support in the event of issues, Nova collects and retains error data from devices ("Error log") for up to two years. When a device is synchronized with Nova services, the Error log is uploaded and stored on our servers. This data is used for error analysis and statistical purposes under our legitimate interest. The Error log may be used when troubleshooting an issue reported to Customer Care and includes only the device ID as an identifier to link the log to the relevant device.

To deliver optimal support in the event of issues, Nova collects and retains error data from devices ("Error log") for up to two years. When a device is synchronized with Nova services, the Error log is uploaded and stored on our servers. This data is used for error analysis and statistical purposes under our legitimate interest. The Error log may be used when troubleshooting an issue reported to Customer Care and includes only the device ID as an identifier to link the log to the relevant device.

Nova's policy requires that customers under 13 obtain parental or guardian consent before making purchases or taking any legally significant action on Nova websites. For instance, creating a user account for someone under 13 is only permissible with guardian approval.

Certain third-party devices are compatible with Nova services. The data displayed in Nova services is determined by the data synchronized from these devices, which can affect data types and accuracy. Nova may share anonymized statistical information, such as the number of third-party devices used with our services or usage statistics, to support partnerships and business relationships with third-party device manufacturers.

In the case of any conflict between the English language version and translations in other languages, the English language will control, unless and except as required by applicable local law.

Nova is committed to protecting your privacy and ensuring transparency in how we collect, process, and use your data. We continuously work to provide you with secure and reliable services while upholding the highest standards for data protection. If you have any uestions or concerns regarding this Privacy Policy or your rights related to personal data, please feel free to reach out to us at support@novaring.com.

Thank you for trusting Nova to be part of your journey.